{"id":23474,"date":"2022-11-14T16:39:43","date_gmt":"2022-11-14T16:39:43","guid":{"rendered":"https:\/\/forum.sbenny.com\/blog\/technology\/smartphones\/smartphone-news\/apple-steps-up-its-efforts-on-mixed-reality-software-in-preparation-for-launch-in-2023\/"},"modified":"2022-11-14T16:39:43","modified_gmt":"2022-11-14T16:39:43","slug":"apple-steps-up-its-efforts-on-mixed-reality-software-in-preparation-for-launch-in-2023","status":"publish","type":"post","link":"https:\/\/forum.sbenny.com\/blog\/technology\/smartphones\/smartphone-news\/apple-steps-up-its-efforts-on-mixed-reality-software-in-preparation-for-launch-in-2023\/","title":{"rendered":"Apple steps up its efforts on mixed reality software in preparation for launch in 2023"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"review-body\">\n<p>Apple is rumored to introduce its own mixed reality headsets in 2023 and the latest reports have revealed Cupertino to be on the final straight.  The biggest problem facing the company is content and software, <i>Bloomberg&#8217;s Mark Gurman<\/i> reveals, and now there are job postings for people working in the tech development group, working on the headset.<\/p>\n<p class=\"image-row clearfix\">\n<img loading=\"lazy\" decoding=\"async\" alt=\"Sketch of the Apple AR headset (image: the information)\" width=\"640\" height=\"337\" src=\"https:\/\/forum.sbenny.com\/blog\/wp-content\/uploads\/2022\/04\/1649811160_229_Gurman-iOS-16-will-bring-improved-notifications-Apple-will-demonstrate.jpg\"><br \/>\n<br \/><span><strong>Sketch of the Apple VR headset (image: the information)<\/strong><\/span><\/p><div id=\"forum-225805642\" class=\"forum-content-2 forum-entity-placement\">\t\t<div class=\"ad-wrapper\" style=\"width:100%;min-height:250px;text-align:center\">\r\n\t\t\t<!-- In Article Blog -->\r\n\t\t\t<ins class=\"adsbygoogle\"\r\n\t\t\t\t style=\"display:block; text-align:center;\"\r\n\t\t\t\t data-ad-layout=\"in-article\"\r\n\t\t\t\t data-ad-format=\"fluid\"\r\n\t\t\t\t data-ad-client=\"ca-pub-3476569516614521\"\r\n\t\t\t\t data-ad-slot=\"9829044906\"><\/ins>\r\n\t\t\t<script>\r\n\t\t\t\t (adsbygoogle = window.adsbygoogle || []).push({});\r\n\t\t\t<\/script>\r\n\t\t<\/div><\/div>\n<p>Key executives, both former and current, are being carried over to the mixed reality project, codenamed Oak.  Dave Scott, Apple&#8217;s former senior manager who worked on the self-driving car team, is now acquired to join the headphone team.  Yaniv Gur, who worked with Apple for 20 years as a senior director of engineering, was also tasked with &#8220;developing a suite of productivity apps.&#8221;<\/p>\n<p>Apple is looking for people who can work on building &#8220;tools and frameworks to enable connected experiences in a 3D mixed reality world&#8221;, as well as &#8220;who can create digital content for augmented and virtual reality environments.&#8221;<\/p><div id=\"forum-327639086\" class=\"forum-content forum-entity-placement\">\t\t<div class=\"ad-wrapper\" style=\"width:100%;min-height:250px;text-align:center\">\r\n\t\t\t<!-- In Article Blog -->\r\n\t\t\t<ins class=\"adsbygoogle\"\r\n\t\t\t\t style=\"display:block; text-align:center;\"\r\n\t\t\t\t data-ad-layout=\"in-article\"\r\n\t\t\t\t data-ad-format=\"fluid\"\r\n\t\t\t\t data-ad-client=\"ca-pub-3476569516614521\"\r\n\t\t\t\t data-ad-slot=\"9829044906\"><\/ins>\r\n\t\t\t<script>\r\n\t\t\t\t (adsbygoogle = window.adsbygoogle || []).push({});\r\n\t\t\t<\/script>\r\n\t\t<\/div><\/div>\n<p> The new mixed reality headset is likely to compete with what Facebook is doing with its metaverse.  The launch of this product next year will have an extremely high price tag and will initially be aimed at professional users and developers.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Apple is rumored to introduce its own mixed reality headsets in 2023 and the latest reports have revealed Cupertino to be on the final straight. The biggest problem facing the company is content and software, Bloomberg&#8217;s Mark Gurman reveals, and now there are job postings for people working in the tech development group, working on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23475,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[178,228],"class_list":["post-23474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smartphone-news","tag-android","tag-oppo","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple steps up its efforts on mixed reality software in preparation for launch in 2023 - Sbenny\u2019s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/forum.sbenny.com\/blog\/technology\/smartphones\/smartphone-news\/apple-steps-up-its-efforts-on-mixed-reality-software-in-preparation-for-launch-in-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple steps up its efforts on mixed reality software in preparation for launch in 2023 - Sbenny\u2019s Blog\" \/>\n<meta property=\"og:description\" content=\"Apple is rumored to introduce its own mixed reality headsets in 2023 and the latest reports have revealed Cupertino to be on the final straight. 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