{"id":29804,"date":"2023-01-31T18:36:44","date_gmt":"2023-01-31T18:36:44","guid":{"rendered":"https:\/\/forum.sbenny.com\/blog\/technology\/smartphones\/smartphone-news\/spotify-had-a-record-205-million-premium-subscribers-at-the-end-of-2022\/"},"modified":"2023-01-31T18:36:44","modified_gmt":"2023-01-31T18:36:44","slug":"spotify-had-a-record-205-million-premium-subscribers-at-the-end-of-2022","status":"publish","type":"post","link":"https:\/\/forum.sbenny.com\/blog\/technology\/smartphones\/smartphone-news\/spotify-had-a-record-205-million-premium-subscribers-at-the-end-of-2022\/","title":{"rendered":"Spotify had a record 205 million premium subscribers at the end of 2022"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"review-body\">\n<p>Spotify has released its financial report for the last quarter of 2022, and there&#8217;s some good news and some bad news.  First, the good news.  It exceeded expectations and had 205 million paying subscribers by the end of the year, making it the first streaming service to cross the 200 million mark.<\/p>\n<p>Its monthly active users (MAU) reached 489 million, including subscribers using the ad-supported tier.  For comparison, Spotify had 195 million premium tier subscribers at the end of last year&#8217;s third quarter and 456 million MAUs.  The addition of 33 million MAUs was Spotify&#8217;s largest growth ever in the fourth quarter.<\/p><div id=\"forum-3473982950\" class=\"forum-content-2 forum-entity-placement\">\t\t<div class=\"ad-wrapper\" style=\"width:100%;min-height:250px;text-align:center\">\r\n\t\t\t<!-- In Article Blog -->\r\n\t\t\t<ins class=\"adsbygoogle\"\r\n\t\t\t\t style=\"display:block; text-align:center;\"\r\n\t\t\t\t data-ad-layout=\"in-article\"\r\n\t\t\t\t data-ad-format=\"fluid\"\r\n\t\t\t\t data-ad-client=\"ca-pub-3476569516614521\"\r\n\t\t\t\t data-ad-slot=\"9829044906\"><\/ins>\r\n\t\t\t<script>\r\n\t\t\t\t (adsbygoogle = window.adsbygoogle || []).push({});\r\n\t\t\t<\/script>\r\n\t\t<\/div><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" width=\"1200\" height=\"675\" src=\"https:\/\/forum.sbenny.com\/blog\/wp-content\/uploads\/2023\/01\/Spotify-had-a-record-205-million-premium-subscribers-at-the.jpg\" alt=\"Spotify had a record 205 million premium subscribers at the end of 2022\"><\/p>\n<p>Now for some bad news.  \u201cWe always knew 2022 was going to be an investment year and 2023 was going to be a year where we slowed down our capex and then our operating expenses as revenue continued to climb,\u201d Chief Financial Officer Paul Vogel said in an interview. .<\/p>\n<p>The company expanded into podcasts and audiobooks, which incurred new costs.  This led to the fourth quarter loss from \u20ac39 million in 2021 to \u20ac270 million last year.  This has been attributed to rising advertising costs and the hiring of new employees, although last week Spotify announced it would be reducing its workforce by 6%, around 600 people.<\/p><div id=\"forum-3364386827\" class=\"forum-content forum-entity-placement\">\t\t<div class=\"ad-wrapper\" style=\"width:100%;min-height:250px;text-align:center\">\r\n\t\t\t<!-- In Article Blog -->\r\n\t\t\t<ins class=\"adsbygoogle\"\r\n\t\t\t\t style=\"display:block; text-align:center;\"\r\n\t\t\t\t data-ad-layout=\"in-article\"\r\n\t\t\t\t data-ad-format=\"fluid\"\r\n\t\t\t\t data-ad-client=\"ca-pub-3476569516614521\"\r\n\t\t\t\t data-ad-slot=\"9829044906\"><\/ins>\r\n\t\t\t<script>\r\n\t\t\t\t (adsbygoogle = window.adsbygoogle || []).push({});\r\n\t\t\t<\/script>\r\n\t\t<\/div><\/div>\n<p class=\"image-row clearfix\">\n<img loading=\"lazy\" decoding=\"async\" alt=\"Breakdown by Region: Monthly Active Users\" width=\"320\" height=\"230\" src=\"https:\/\/forum.sbenny.com\/blog\/wp-content\/uploads\/2023\/01\/1675190204_900_Spotify-had-a-record-205-million-premium-subscribers-at-the.jpg\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"Breakdown by region: Premium subscribers\" width=\"320\" height=\"230\" src=\"https:\/\/forum.sbenny.com\/blog\/wp-content\/uploads\/2023\/01\/1675190204_538_Spotify-had-a-record-205-million-premium-subscribers-at-the.jpg\"><br \/>\n<br \/><span><strong>Breakdown by Region: Monthly Active Users \u2022 Premium Subscribers<\/strong><\/span><\/p>\n<p>Total revenue for 2022 was \u20ac3.2 billion, up 18% year-on-year.  of that 2.7 billion euros came from premium subscriptions.  Going into the podcasting business is proving to be a wise decision as it&#8217;s cited as one of the reasons Spotify&#8217;s ad-supported revenue soared to \u20ac449 for the quarter.<\/p><div id=\"forum-3983806515\" class=\"forum-content-3 forum-entity-placement\">\t\t<div class=\"ad-wrapper\" style=\"width:100%;min-height:250px;text-align:center\">\r\n\t\t\t<!-- In Article Blog -->\r\n\t\t\t<ins class=\"adsbygoogle\"\r\n\t\t\t\t style=\"display:block; text-align:center;\"\r\n\t\t\t\t data-ad-layout=\"in-article\"\r\n\t\t\t\t data-ad-format=\"fluid\"\r\n\t\t\t\t data-ad-client=\"ca-pub-3476569516614521\"\r\n\t\t\t\t data-ad-slot=\"9829044906\"><\/ins>\r\n\t\t\t<script>\r\n\t\t\t\t (adsbygoogle = window.adsbygoogle || []).push({});\r\n\t\t\t<\/script>\r\n\t\t<\/div><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" width=\"1200\" height=\"712\" src=\"https:\/\/forum.sbenny.com\/blog\/wp-content\/uploads\/2023\/01\/1675190204_668_Spotify-had-a-record-205-million-premium-subscribers-at-the.jpg\" alt=\"Spotify had a record 205 million premium subscribers at the end of 2022\"><\/p>\n<p>The company expects it to surpass half a billion users by March and grow its premium subscribers to 207 million (CEO Daniel Ek explains that Q1 is always the smallest growth quarter for the company).<\/p>\n<p>Looking forward, the goal for this year is to reduce operating loss.  The goal for the next few years is to reach 1 billion users by 2030.<\/p>\n<p> Here&#8217;s an interesting note: The eighth annual Spotify Wrapped campaign attracted 150 million MAU, up 30% year-over-year, and covered 111 markets.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Spotify has released its financial report for the last quarter of 2022, and there&#8217;s some good news and some bad news. First, the good news. It exceeded expectations and had 205 million paying subscribers by the end of the year, making it the first streaming service to cross the 200 million mark. Its monthly active [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29809,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[220,505],"class_list":["post-29804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smartphone-news","tag-online-services","tag-spotify","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotify had a record 205 million premium subscribers at the end of 2022 - Sbenny\u2019s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/forum.sbenny.com\/blog\/technology\/smartphones\/smartphone-news\/spotify-had-a-record-205-million-premium-subscribers-at-the-end-of-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify had a record 205 million premium subscribers at the end of 2022 - Sbenny\u2019s Blog\" \/>\n<meta property=\"og:description\" content=\"Spotify has released its financial report for the last quarter of 2022, and there&#8217;s some good news and some bad news. 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