{"id":35495,"date":"2023-04-12T08:42:12","date_gmt":"2023-04-12T08:42:12","guid":{"rendered":"https:\/\/forum.sbenny.com\/blog\/technology\/smartphones\/smartphone-news\/lg-announces-new-brand-identity\/"},"modified":"2023-04-12T08:42:12","modified_gmt":"2023-04-12T08:42:12","slug":"lg-announces-new-brand-identity","status":"publish","type":"post","link":"https:\/\/forum.sbenny.com\/blog\/technology\/smartphones\/smartphone-news\/lg-announces-new-brand-identity\/","title":{"rendered":"LG announces new brand identity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"review-body\">\n<p>LG has introduced its new corporate logo which features a flatter look and lighter shade of red dubbed LG Active Red.  The Life&#8217;s Good brand slogan will be used more extensively in branding and product packaging, and features a new typeface.  LG is going for a more &#8220;dynamic and youthful&#8221; look in hopes of reinventing its brand identity.<\/p>\n<p class=\"image-row clearfix\">\n<img loading=\"lazy\" decoding=\"async\" alt=\"New LG logo next to its predecessor\" width=\"320\" height=\"320\" src=\"https:\/\/forum.sbenny.com\/blog\/wp-content\/uploads\/2023\/04\/LG-announces-new-brand-identity.jpg\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"New LG logo next to its predecessor\" width=\"320\" height=\"320\" src=\"https:\/\/forum.sbenny.com\/blog\/wp-content\/uploads\/2023\/04\/1681288932_899_LG-announces-new-brand-identity.jpg\"><br \/>\n<br \/><span><strong>New LG logo next to its predecessor<\/strong><\/span><\/p><div id=\"forum-2584345524\" class=\"forum-content-2 forum-entity-placement\">\t\t<div class=\"ad-wrapper\" style=\"width:100%;min-height:250px;text-align:center\">\r\n\t\t\t<!-- In Article Blog -->\r\n\t\t\t<ins class=\"adsbygoogle\"\r\n\t\t\t\t style=\"display:block; text-align:center;\"\r\n\t\t\t\t data-ad-layout=\"in-article\"\r\n\t\t\t\t data-ad-format=\"fluid\"\r\n\t\t\t\t data-ad-client=\"ca-pub-3476569516614521\"\r\n\t\t\t\t data-ad-slot=\"9829044906\"><\/ins>\r\n\t\t\t<script>\r\n\t\t\t\t (adsbygoogle = window.adsbygoogle || []).push({});\r\n\t\t\t<\/script>\r\n\t\t<\/div><\/div>\n<blockquote class=\"small-blockquote\">\n<p>Having a strong and consistent brand strategy allows us to better communicate our value proposition and our unique identity, which harmoniously blends innovation and warmth.  By implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers by transcending generations and places.  -William Cho, CEO of LG Electronics <\/p>\n<\/blockquote>\n<p>LG is also looking to add more expression to its signature logo on the web by using expressive motions like winking, smiling and nodding.<\/p>\n<p><video width=\"409\" height=\"409\" preload=\"metadata\" controls=\"\"><source src=\"https:\/\/fdn.gsmarena.com\/imgroot\/news\/23\/04\/lg-new-brand-identity\/inline\/gsmarena_009.mp4\" type=\"video\/mp4\"><\/source><\/video><\/p>\n<p> We also had the usual marketing talk about appealing to a wider group of consumers across countries and generations, including Generation Z.<\/p><div id=\"forum-3844471554\" class=\"forum-content forum-entity-placement\">\t\t<div class=\"ad-wrapper\" style=\"width:100%;min-height:250px;text-align:center\">\r\n\t\t\t<!-- In Article Blog -->\r\n\t\t\t<ins class=\"adsbygoogle\"\r\n\t\t\t\t style=\"display:block; text-align:center;\"\r\n\t\t\t\t data-ad-layout=\"in-article\"\r\n\t\t\t\t data-ad-format=\"fluid\"\r\n\t\t\t\t data-ad-client=\"ca-pub-3476569516614521\"\r\n\t\t\t\t data-ad-slot=\"9829044906\"><\/ins>\r\n\t\t\t<script>\r\n\t\t\t\t (adsbygoogle = window.adsbygoogle || []).push({});\r\n\t\t\t<\/script>\r\n\t\t<\/div><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>LG has introduced its new corporate logo which features a flatter look and lighter shade of red dubbed LG Active Red. The Life&#8217;s Good brand slogan will be used more extensively in branding and product packaging, and features a new typeface. LG is going for a more &#8220;dynamic and youthful&#8221; look in hopes of reinventing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35498,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[354,212],"class_list":["post-35495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smartphone-news","tag-lg","tag-other","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LG announces new brand identity - Sbenny\u2019s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/forum.sbenny.com\/blog\/technology\/smartphones\/smartphone-news\/lg-announces-new-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LG announces new brand identity - Sbenny\u2019s Blog\" \/>\n<meta property=\"og:description\" content=\"LG has introduced its new corporate logo which features a flatter look and lighter shade of red dubbed LG Active Red. 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