{"id":44175,"date":"2023-08-03T23:31:36","date_gmt":"2023-08-03T23:31:36","guid":{"rendered":"https:\/\/forum.sbenny.com\/blog\/technology\/smartphones\/smartphone-news\/nothing-introduces-cmf-by-nothing-an-affordable-sub-brand\/"},"modified":"2023-08-03T23:31:36","modified_gmt":"2023-08-03T23:31:36","slug":"nothing-introduces-cmf-by-nothing-an-affordable-sub-brand","status":"publish","type":"post","link":"https:\/\/forum.sbenny.com\/blog\/technology\/smartphones\/smartphone-news\/nothing-introduces-cmf-by-nothing-an-affordable-sub-brand\/","title":{"rendered":"Nothing introduces CMF by Nothing, an affordable sub-brand"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"review-body\">\n<p>Tucked rather well inside a &#8220;Community Update&#8221; video, Nothing CEO Carl Pei has a rather big announcement for us today (go to 8:45 in the embedded video below to jump straight to it). Namely, that the company is introducing a new sub-brand: CMF by Nothing.<\/p>\n<p class=\"responsive-video-wrap clr\"><iframe loading=\"lazy\" title=\"Nothing Community Update | Q2 2023\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/QgK0vCHZAIk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>According to Pei, this will be a more affordable brand than Nothing itself, focused on delivering &#8220;timeless designs&#8221; for great prices, along with &#8220;quality that&#8217;s very hard to find&#8221; in its price segment.<\/p><div id=\"forum-1792407478\" class=\"forum-content-2 forum-entity-placement\">\t\t<div class=\"ad-wrapper\" style=\"width:100%;min-height:250px;text-align:center\">\r\n\t\t\t<!-- In Article Blog -->\r\n\t\t\t<ins class=\"adsbygoogle\"\r\n\t\t\t\t style=\"display:block; text-align:center;\"\r\n\t\t\t\t data-ad-layout=\"in-article\"\r\n\t\t\t\t data-ad-format=\"fluid\"\r\n\t\t\t\t data-ad-client=\"ca-pub-3476569516614521\"\r\n\t\t\t\t data-ad-slot=\"9829044906\"><\/ins>\r\n\t\t\t<script>\r\n\t\t\t\t (adsbygoogle = window.adsbygoogle || []).push({});\r\n\t\t\t<\/script>\r\n\t\t<\/div><\/div>\n<p>Its first two products, launching later this year, will be a smartwatch and a pair of earbuds. Both of these will be imbued with the design-led mantra that&#8217;s shared by both Nothing and CMF by Nothing. The CMF products will &#8220;work really well&#8221; owing to &#8220;the same attention to user experience&#8221; as Nothing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" width=\"1200\" height=\"638\" src=\"https:\/\/forum.sbenny.com\/blog\/wp-content\/uploads\/2023\/08\/Nothing-introduces-CMF-by-Nothing-an-affordable-sub-brand.jpg\" alt=\"Nothing introduces CMF by Nothing, an affordable sub-brand \"><\/p>\n<p>Meanwhile, Nothing itself will stay committed to &#8220;design innovation&#8221; and pushing boundaries, Pei says. Nothing products will keep being premium, featuring the best performance and &#8220;latest technology&#8221; (insert joke about the Snapdragon 8+ Gen 1 SoC <i>literally not being that<\/i> when the Nothing Phone (2) launched).<\/p><div id=\"forum-2327811793\" class=\"forum-content forum-entity-placement\">\t\t<div class=\"ad-wrapper\" style=\"width:100%;min-height:250px;text-align:center\">\r\n\t\t\t<!-- In Article Blog -->\r\n\t\t\t<ins class=\"adsbygoogle\"\r\n\t\t\t\t style=\"display:block; text-align:center;\"\r\n\t\t\t\t data-ad-layout=\"in-article\"\r\n\t\t\t\t data-ad-format=\"fluid\"\r\n\t\t\t\t data-ad-client=\"ca-pub-3476569516614521\"\r\n\t\t\t\t data-ad-slot=\"9829044906\"><\/ins>\r\n\t\t\t<script>\r\n\t\t\t\t (adsbygoogle = window.adsbygoogle || []).push({});\r\n\t\t\t<\/script>\r\n\t\t<\/div><\/div>\n<p> CMF by Nothing will be run by a separate team inside the company to ensure no distractions from its main products. More details about the smartwatch and earbuds are promised to arrive &#8220;in the coming months&#8221;, and we should undoubtedly see tons of teasers too, so stay tuned for that.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Tucked rather well inside a &#8220;Community Update&#8221; video, Nothing CEO Carl Pei has a rather big announcement for us today (go to 8:45 in the embedded video below to jump straight to it). Namely, that the company is introducing a new sub-brand: CMF by Nothing. According to Pei, this will be a more affordable brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44176,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[178,736,370],"class_list":["post-44175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smartphone-news","tag-android","tag-cmf","tag-nothing","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nothing introduces CMF by Nothing, an affordable sub-brand - Sbenny\u2019s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/forum.sbenny.com\/blog\/technology\/smartphones\/smartphone-news\/nothing-introduces-cmf-by-nothing-an-affordable-sub-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nothing introduces CMF by Nothing, an affordable sub-brand - Sbenny\u2019s Blog\" \/>\n<meta property=\"og:description\" content=\"Tucked rather well inside a &#8220;Community Update&#8221; video, Nothing CEO Carl Pei has a rather big announcement for us today (go to 8:45 in the embedded video below to jump straight to it). 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