{"id":61825,"date":"2026-02-19T18:54:32","date_gmt":"2026-02-19T18:54:32","guid":{"rendered":"https:\/\/forum.sbenny.com\/blog\/technology\/smartphones\/smartphone-news\/counterpoint-europes-smartphone-shipments-saw-modest-growth-in-the-fourth-quarter-of-2025-but-tough-times-lie-ahead\/"},"modified":"2026-02-19T18:54:32","modified_gmt":"2026-02-19T18:54:32","slug":"counterpoint-europes-smartphone-shipments-saw-modest-growth-in-the-fourth-quarter-of-2025-but-tough-times-lie-ahead","status":"publish","type":"post","link":"https:\/\/forum.sbenny.com\/blog\/technology\/smartphones\/smartphone-news\/counterpoint-europes-smartphone-shipments-saw-modest-growth-in-the-fourth-quarter-of-2025-but-tough-times-lie-ahead\/","title":{"rendered":"Counterpoint: Europe&#8217;s smartphone shipments saw modest growth in the fourth quarter of 2025, but tough times lie ahead"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"review-body\">\n<p>The last three months of 2025 proved to be excellent for smartphone shipments in Europe as the market increased by 2% compared to the fourth quarter of 2024. According to <i>Research on counterpoint<\/i>According to the Q4 2025 smartphone market tracker, Apple was the leading brand in Europe with an estimated 33% share of all shipments.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" src=\"https:\/\/forum.sbenny.com\/blog\/wp-content\/uploads\/2026\/02\/Counterpoint-Europes-smartphone-shipments-saw-modest-growth-in-the-fourth.jpg\" width=\"1200\" height=\"799\" alt=\"Apple iPhone 17 review\"><\/p>\n<p>Cupertino has seen strong demand for the iPhone 17 series, resulting in a 7% increase in shipments compared to the previous year. The report outlines strong demand for the 17 Series in Eastern Europe.<\/p><div id=\"forum-834366279\" class=\"forum-content-2 forum-entity-placement\">\t\t<div class=\"ad-wrapper\" style=\"width:100%;min-height:250px;text-align:center\">\r\n\t\t\t<!-- In Article Blog -->\r\n\t\t\t<ins class=\"adsbygoogle\"\r\n\t\t\t\t style=\"display:block; text-align:center;\"\r\n\t\t\t\t data-ad-layout=\"in-article\"\r\n\t\t\t\t data-ad-format=\"fluid\"\r\n\t\t\t\t data-ad-client=\"ca-pub-3476569516614521\"\r\n\t\t\t\t data-ad-slot=\"9829044906\"><\/ins>\r\n\t\t\t<script>\r\n\t\t\t\t (adsbygoogle = window.adsbygoogle || []).push({});\r\n\t\t\t<\/script>\r\n\t\t<\/div><\/div>\n<h4>Apple iPhone 17<\/h4>\n<p>Samsung came in second with a 29% market share and a 4% increase in shipments, while Xiaomi came in third place with an estimated 16% market share. Xiaomi reported a 6% decline in shipments for the period following lower demand for the Xiaomi 15T series.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" width=\"1200\" height=\"613\" alt=\"Counterpoint Search Market Tracker, Q4 2025\" src=\"https:\/\/forum.sbenny.com\/blog\/wp-content\/uploads\/2026\/02\/1771527272_242_Counterpoint-Europes-smartphone-shipments-saw-modest-growth-in-the-fourth.jpg\"><br \/>\n<span><strong>Counterpoint Search Market Tracker, Q4 2025<\/strong><\/span><\/p><div id=\"forum-4269569111\" class=\"forum-content forum-entity-placement\">\t\t<div class=\"ad-wrapper\" style=\"width:100%;min-height:250px;text-align:center\">\r\n\t\t\t<!-- In Article Blog -->\r\n\t\t\t<ins class=\"adsbygoogle\"\r\n\t\t\t\t style=\"display:block; text-align:center;\"\r\n\t\t\t\t data-ad-layout=\"in-article\"\r\n\t\t\t\t data-ad-format=\"fluid\"\r\n\t\t\t\t data-ad-client=\"ca-pub-3476569516614521\"\r\n\t\t\t\t data-ad-slot=\"9829044906\"><\/ins>\r\n\t\t\t<script>\r\n\t\t\t\t (adsbygoogle = window.adsbygoogle || []).push({});\r\n\t\t\t<\/script>\r\n\t\t<\/div><\/div>\n<p>Honor accounted for approximately 4% of all shipments in the European market and recorded an impressive 18% growth fueled by strong momentum across Western Europe. Realme came in fifth place with 3% of all shipments for the period, but the brand saw a 21% drop in shipments compared to the fourth quarter of 2024.<\/p>\n<p> Looking ahead, the current memory chip crisis will lead to a turbulent market in 2026 with projections of a significant contraction in demand. Brands with a high dependence on the entry-level market will face the biggest challenges.<\/p><div id=\"forum-4139595919\" class=\"forum-content-3 forum-entity-placement\">\t\t<div class=\"ad-wrapper\" style=\"width:100%;min-height:250px;text-align:center\">\r\n\t\t\t<!-- In Article Blog -->\r\n\t\t\t<ins class=\"adsbygoogle\"\r\n\t\t\t\t style=\"display:block; text-align:center;\"\r\n\t\t\t\t data-ad-layout=\"in-article\"\r\n\t\t\t\t data-ad-format=\"fluid\"\r\n\t\t\t\t data-ad-client=\"ca-pub-3476569516614521\"\r\n\t\t\t\t data-ad-slot=\"9829044906\"><\/ins>\r\n\t\t\t<script>\r\n\t\t\t\t (adsbygoogle = window.adsbygoogle || []).push({});\r\n\t\t\t<\/script>\r\n\t\t<\/div><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The last three months of 2025 proved to be excellent for smartphone shipments in Europe as the market increased by 2% compared to the fourth quarter of 2024. According to Research on counterpointAccording to the Q4 2025 smartphone market tracker, Apple was the leading brand in Europe with an estimated 33% share of all shipments. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":61826,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[191,301,726,207,211],"class_list":["post-61825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smartphone-news","tag-apple","tag-honor","tag-realme","tag-samsung","tag-xiaomi","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Counterpoint: Europe&#039;s smartphone shipments saw modest growth in the fourth quarter of 2025, but tough times lie ahead - Sbenny\u2019s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/forum.sbenny.com\/blog\/technology\/smartphones\/smartphone-news\/counterpoint-europes-smartphone-shipments-saw-modest-growth-in-the-fourth-quarter-of-2025-but-tough-times-lie-ahead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Counterpoint: Europe&#039;s smartphone shipments saw modest growth in the fourth quarter of 2025, but tough times lie ahead - Sbenny\u2019s Blog\" \/>\n<meta property=\"og:description\" content=\"The last three months of 2025 proved to be excellent for smartphone shipments in Europe as the market increased by 2% compared to the fourth quarter of 2024. 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