Instagram confirms that it is testing a repost function

[Sbenny]

A new feature could be coming to Instagram that allows users to repost others’ posts or reels. It was noticed by social media analyst Matt Navarra, who posted a screenshot on Twitter. It showed a mew profile card called “Repost”. Instagram later confirmed it was testing the feature in a statement a TechCrunch.

We are exploring the possibility of resharing posts in the feed, similar to how you can reshare them in Stores, so that people can share what resonates with them and so the original creators are credited for their work.[…] We plan to test it with a small number of people soon.

Currently, the most common way people can repost or share posts is by adding them to a story that expires in 24 hours. This new “Repost” feature would work by sending a reel or reposted post to a user’s main followers feed instead of Stories. Both Twitter and TikTok each have their own similar functionality.

Here’s what the new intro screen of Instagram’s repost feature looks like

h / t @ alex193a pic.twitter.com/ldOX5PO4Es

– Matt Navarra (@MattNavarra) September 9, 2022

The published screenshots reveal that the repost feature is for “recommending a post your friends might like by reposting it to a feed or story”.


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