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Google launched its Pixel Watch last year and priced it starting at $349 in the US. But how much does it cost the company to make the smartwatch? A new report today from Contrapuntal research focuses on exactly that. In-depth analysis reveals that the total bill of materials (BoM) for the Pixel Watch amounts to $123.
That number doesn’t include R&D and marketing costs, keep in mind. Samsung is the main financial beneficiary, earning about 20% of the BoM cost, thanks to the supply of the chipset, the LTE transceiver for the LTE compatible model, as well as “other coupled components”. There’s also an NXP coprocessor, as well as memory made by Kingston. The combined cost of the two processors and memory represents nearly 27% of the BoM.
The second largest supply-side beneficiary is BOE, which sells the custom 1.2-inch OLED display to Google. This equates to 14% of the BoM. The GPS chip is provided by Broadcom, as is the combined Wi-Fi/Bluetooth chip, while STMicroelectronics supplies the component needed to support eSIM and Google Pay.
The six-axis inertial sensor and digital compass also come from STMicroelectronics, while the heart rate monitoring system uses Texas Instruments components.
The post continues on our Blog: The Google Pixel Watch costs $123 to make, a new report shows
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That number doesn’t include R&D and marketing costs, keep in mind. Samsung is the main financial beneficiary, earning about 20% of the BoM cost, thanks to the supply of the chipset, the LTE transceiver for the LTE compatible model, as well as “other coupled components”. There’s also an NXP coprocessor, as well as memory made by Kingston. The combined cost of the two processors and memory represents nearly 27% of the BoM.
The second largest supply-side beneficiary is BOE, which sells the custom 1.2-inch OLED display to Google. This equates to 14% of the BoM. The GPS chip is provided by Broadcom, as is the combined Wi-Fi/Bluetooth chip, while STMicroelectronics supplies the component needed to support eSIM and Google Pay.
The six-axis inertial sensor and digital compass also come from STMicroelectronics, while the heart rate monitoring system uses Texas Instruments components.
The post continues on our Blog: The Google Pixel Watch costs $123 to make, a new report shows
What do you think about it? Feel free to reply below!