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A book on advertising by the founder of Ogivly advertising agency David Ogilvy
Review:
This book is Gold for me, as a child I am kinda fascinated in ads that I saw. This book shows the take and the techniques Ogilvy used to make his ads fascinating and maked billions and stand the test of time.
Fun fact: the dove soap ad tagline: "1/4 moisturizing cream" came from david ogilvy the tagline is still used today
I admire his brilliance, his wit and that the products he advertised are household names today, thats what a true advertising is. Making brands stand the test of time.
Plus he tells tips on how to advertise like :
You can't bore the consumer to buy your product, you can only interest them.
Tell the truth(about your product) and make the truth fascinating
The customer isn't moron she's your wife
Would you recommend this to other users? If youre studying advertising yes but if not still worth to read especially if your selling a product
Rating(1-5):
A book on advertising by the founder of Ogivly advertising agency David Ogilvy
Review:
This book is Gold for me, as a child I am kinda fascinated in ads that I saw. This book shows the take and the techniques Ogilvy used to make his ads fascinating and maked billions and stand the test of time.
Fun fact: the dove soap ad tagline: "1/4 moisturizing cream" came from david ogilvy the tagline is still used today
I admire his brilliance, his wit and that the products he advertised are household names today, thats what a true advertising is. Making brands stand the test of time.
Plus he tells tips on how to advertise like :
You can't bore the consumer to buy your product, you can only interest them.
Tell the truth(about your product) and make the truth fascinating
The customer isn't moron she's your wife
Would you recommend this to other users? If youre studying advertising yes but if not still worth to read especially if your selling a product
Rating(1-5):
