Samsung expects shipments of the foldable Galaxy Z series to overtake the popular Galaxy S series in three years. Current market conditions have led to a slump in premium smartphone sales, but the new form factor is expected to revitalize the market.
TM Roh, President of Samsung Mobile Experience Business, said, “By 2025, foldable items will account for more than 50% of Samsung’s total premium smartphone shipments. Folded leaflets will become the new smartphone standard “.
The leaflet segment is growing rapidly, growing by 309% from 2020 to 2021, according to data from Omdia, for a total of 9 million shipments. Samsung’s Z series made up the bulk of them with the Galaxy Z Flip3 and Z Fold3 moving 7.1 million units combined by the end of the year (and only launched in August 2021).
TM Roh speaks at a press conference immediately after the announcement of the new Galaxy Z Flip4 and Z Fold4
The cheaper Z Flip models are more popular in terms of numbers. For example, the Z Flip3 is credited with 4.6 million of the 7.1 million total shipments for last year’s Z series. And in the first three months of this year, it added over 1 million units to its tally, which means it alone accounted for half of all leaflets shipped in the first quarter of 2022.
The new Galaxy Z models announced this week cost pretty much the same as their predecessors ($ 1,000 for the Flip, $ 1,800 for the Fold), so we wouldn’t be surprised to see Samsung ship more Galaxy Z Flip4 units than the Z Fold4. But if leaflets are to become “the new smartphone standard”, Samsung will also have to bring them into the mid-range segment.
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