According to research conducted by StockApps, Apple’s iOS has gained ground over the past four years and has consumed a good chunk of the global market share of Android operating systems. However, Google’s operating system still dominates the market.
In 2018, Android had a market share of 77.32% while this year it is estimated that around 69.74% of all devices in the world use Android. This is nearly an 8% decline in four years. Conversely, iOS grew from 19.4% to 25.49% over the same period.
There could be many reasons behind this, but the most obvious is that Apple has significantly expanded its range of smartphones and tablets. The company has released four flagship iPhones in the past two years instead of two and has updated its iPhone SE family. Providing more choice to customers at lower prices certainly has its effect.
However, Apple will have a hard time dethroning Android for one simple reason: Android’s open source nature. Only Apple devices are sold with iOS while Android can be implemented on various devices, not just smartphones and tablets. Additionally, despite Apple’s efforts to expand its portfolio of iOS devices, Android still has variety on its side, with smartphones ranging from $ 100 to $ 1,000 +.
Then there is Android’s dominance in markets where iPhones are far more expensive than their rivals. South America and Africa are just two examples as the former market only has 10% iOS adoption. In contrast, Apple is enjoying more than half the market share in North America.
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