The smartphone market in North America is unlike any other region, and Canalys’ latest report reminded us of the stark difference in sales performance and brand representation.
The analyst firm revealed that total smartphone shipments in the second quarter of 2022 fell by 6%, but Apple and Samsung managed to increase shipments and market share. According to the report, every second smartphone, shipped to North America between April and June, is an iPhone.
The market returned to growth last year 2021 after a difficult 2020, but now several factors are changing the trend once again. High inflation, falling consumer confidence and the general economic slowdown are reducing demand, Runar Bjorhovde said. Most of the top suppliers have managed to match their shipments since the second quarter of 2021.
Apple has managed to increase its shipments thanks to the excellent performance of the iPhone 13, while Samsung has been successful with the Galaxy S22 and Galaxy S22 Ultra. Interest in midrangers like the Galaxy A33 and Galaxy A53 was less than expected.
Analysts say that people who usually buy a smartphone in the $ 250 to $ 600 price range tend to choose a cheaper device, widening the gap between entry-level and flagship phones. Demand at the low-end remains solid as the Galaxy A13, new Moto G Power phones, and various operator-branded solutions from Verizon and T-Mobile offer affordable options.
Canalys also revealed that all three variants of the iPhone 13 were in the top 5 bestsellers in the second quarter of 2022, along with the iPhone SE (2022) and iPhone 12.
Forecasts for the second half of the year indicate that demand will continue to decline and companies will invest heavily in marketing to push their current inventory into packages and other promotions rather than launching more and more new products.
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