Canalys has released its report on the Indian market, revealing a difficult start to the year. The overall market has seen a 20% year-on-year decline, with only 30 million shipments across all manufacturers.
Four of the top five companies saw shipment declines, with only Oppo miraculously growing by 18%, which helped the manufacturer overtake vivo and Xiaomi to move into second place.
| Agency | Q1 2023 Shipments (millions) |
Q1 2023 Market share |
Q1 2022 Shipments (millions) |
Q1 2022 Market share |
Annual change |
| SAMSUNG | 6.3 | 21% | 7.1 | 19% | -11% |
| oppo | 5.5 | 18% | 4.6 | 12% | 18% |
| I live | 5.4 | 18% | 5.7 | 15% | -4% |
| Xiaomi | 5.0 | 16% | 8.0 | 21% | -38% |
| The real me | 2.9 | 9% | 6.0 | 16% | -52% |
| Others | 5.5 | 18% | 6.8 | 18% | -19% |
| Total | 30.6 | 100% | 38.2 | 100% | -20% |
Canalys analyst Sanyam Chaurasia revealed that the Indian market faced a struggle at the start of the year due to sluggish demand. Companies are realigning their strategies to adapt to changing consumer behavior: optimizing retail, manufacturing, local sourcing and research and development to secure a long-term position in the market.
Chaurasia added that vendors with effective channel management took the hit lightly, and companies that performed well in the offline market demonstrated stability during the first quarter. Samsung is one of them, where the launches of the Galaxy A and Galaxy S between January and March helped cushion the blow. Apple is also aiming to join the offline battle, finally putting the company on the map of the country.
The mass market segment is the most popular in India, but it is also expected to face the greatest challenges in 2023. As disposable income gradually increases, users are more willing to spend on mid-range devices, while mid-range users prefer more premium devices.
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