Huawei claimed the first place in global smartwatch expeditions in the second quarter of 2025, according to research on the counterpoint. The brand also exceeded Apple’s global market share in terms of smartwatch shipments in the same quarter.
The global smartwatch market, which was declined from the first quarter of 2024, has finally seen a growth of 8 % on an annual basis. The Chinese market played an important role in the second half thanks to the increase in demand. According to the report, Huawei saw a 52 % growth of shipments and reached a market share of the expeditions of 21 %.
Xiaomi recorded a 38 % increase in shipments, while another Chinese brand Imoo noticed 21 % growth growth in the second quarter of 2025. This wave helped China to emerge as the main contribution to the global Smartwatch shipments.
On the contrary, Apple and Samsung have each recorded a 3 % drop in shipments all over the world, although Apple continues to dominate the advanced segment of smartwatches.
The smartwatch market should continue its recovery in 2025 and could grow by 7 percent, observed the report.
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