The last time Samsung wasn’t No. 1 in smartphone sales in a given year was way back in 2010. Yet, it’s finally happened again. Just as the competing analysis house Canalys revealed a few hours ago, IDC now publishes its own report and confirms the news that happens once every more than a decade: Apple has taken the crown from Samsung in 2023.
According to IDC estimates, the Cupertino company shipped 234.6 million smartphones last year, for a market share of 20.1%, while Samsung managed only 226.6 million shipments, absorbing 19. 4% of the pie.
In third place is Xiaomi with 145.9 million units shipped and a 12.5% market share, followed by Oppo with 103.1 million units shipped and 8.8% of the market, and Transsion with 94.9 million units shipped for a share of 8.1%.
Compared to 2022, Apple’s shipments grew 3.7% and Transsion’s grew a whopping 30.8%. In case you’re wondering, Transsion is the company that owns Tecno and Infinix. On the other hand, Samsung’s shipments fell by 13.6% year-on-year, Xiaomi’s by 4.7%, and Oppo’s by 9.9%. If we look at the market as a whole, shipments decreased by 3.2% in 2023 compared to 2022.
In Q4 2023 (October to December), Apple was No. 1 with 80.5 million shipments and 24.7% market share, Samsung managed 53 million units shipped for 16.3% of the market and Xiaomi shipped 40.7 million units and shipped 12.5% of the pie (coincidentally that’s exactly the same percentage as the entire year).
However, Transsion came in fourth with 28.2 million shipments and a market share of 8.6%, while vivo came in fifth with 24.1 million shipments and a market share of 7.5%. Overall the market grew in the fourth quarter of 2023 by 8.5% compared to the fourth quarter of 2022.
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