Samsung plans to sell around 260 million smartphones this year and aims to sell around 270 million units in 2023, according to a new report from its home in Korea. The company’s device sales peaked in 2017 at 320 million units and have not exceeded 300 million since then.
The current estimate of 260 million units sold in 2022 is around 10 million more than last year, and the company wants to grow again by 10 million next year. To do so, it will reportedly focus heavily on leaflets, which can help it increase its profitability rather than overall sales volumes.
Instead of giving up profitability by trying to move as many budget devices as possible into 2023, it will presumably shift gears to “defend profits” by increasing the percentage of premium products it sells. This is where leaflets are still unmatched for the company, with an average annual growth rate forecast for them of 80% by 2024. Samsung aims to ship 60 million units of its premium S and Z series and 210 million units of the A series next year.
When it comes to leaflets in particular, however, its plans could be derailed if one or more Chinese smartphone makers finally decide to launch their leaflets internationally, where Samsung currently rules unhindered. Those competitors can and most likely will challenge Samsung’s reign for price reasons, and then could force it to issue some cuts to those overly delicious profit margins.
The report goes on to mention that next year’s Samsung Galaxy Z Flip and Fold devices will feature improved designs, longer durability, and a less noticeable screen crease.
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