The vast majority of developers believe Steam’s 30% revenue cut is not fair. A survey conducted by GDC confirmed that most game creators think the split is unwarranted.
Over 3,000 independent studios and developers responded to the survey, with 97% of respondents believing the 30% cut is unfair. Almost half of the responses indicated that a 10% or 15% commission is more appropriate.
The owner of Steam Valve isn’t the only company that has been targeted for taking 30% of the revenue from developers in exchange for hosting and selling games. Apple has a similar system, which has led to lawsuits between Epic Games and the tech giant. Google also operates its App Store under the same division.
However, companies have begun to adopt a fairer model to compete with Steam and entice developers to use their ecosystem.
Since it launched in December 2018, the Epic Games Store has experienced a 12% reduction in revenue instead of the traditional 30%.
Last November, Apple announced it was reducing the cut from 30% to 15% for developers whose annual revenue does not exceed $ 1 million.
Likewise, in March, Google announced that it will reduce the Play Store cut from 30% to 15% for a developer’s first $ 1 million in annual revenue, starting July 1.
Meanwhile, Microsoft announced today that its Microsoft Store will adopt a similar model to the Epic Games Store, decreasing the revenue cut from 30% to 12% starting August 1.
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