Facebook, goodbye to shopping: here’s what will change

In a few months, Facebook will say goodbye to a particular area of ​​shopping. A decision to favor other means that allow you to arrive at the purchase of a product. Let’s discover this change together.

Development teams are always working to make changes to their platform. This time Facebook made a decision regarding the world of shopping. The cancellation of a function to allow the realization of another road that always leads to the purchase of products.

Those who use social media know how changes are always around the corner. Many functions have been implemented over time but also many that, in the end, did not impress. In this case we are talking about the live shopping. A feature used a lot especially in Asia, the launch was in Thailand in 2018, but which will say goodbye from October 1st. This tool was rolled out to devices around the world in 2020.

As mentioned, the world of Facebook is constantly changing. A few days ago, we talked about a Facebook update that could be revolutionary. A sign of how developers are always at work in the search for new solutions. This time it is a goodbye but also a new departure. Instead of live shopping, there will be another way to sell your products.

Facebook, goodbye to live shopping: in its place the Reels

From October 1st, Facebook’s live shopping will be retired. It won’t be the only change as many content creators sell their products on social media. In fact, the platform team has thought about replacing this function with the many loved ones Reels. Videos of a few seconds that can allow speed in the sale.

Although live shopping is retiring, the company has stressed that it can still be used Facebook Live but for live events but there will no longer be the possibility to create playlists with the products or to tag them in the direct.

Many have wondered why this decision was made. The company responded that general attention is increasingly shifting to short videos. For this reason, both on Facebook and Instagram, Reels are being given more and more importance. It should be emphasized, however, that live shopping will say goodbye on Facebook but not on Instagram.

The work, therefore, is still in place and the developers are aiming for a format very similar to TikTok. This social network, this year, will overtake Facebook in the field of Influencer marketing. Investments in this field, in fact, allow us to see what are the changes in the platform. Another novelty announced by Meta is that there will be a scroll very similar to that of TikTok. So as to help the algorithm to give certain contents to the user. This also applies to Instagram which will be more focused on videos.