Amazon Music Unlimited plans will be $1 / £1 more expensive for users starting February 21st as the latest price hike in the world of music streaming. US users will now pay $10.99 a month for their individual (non-Prime) membership, while those in the UK will pay £10.99 instead of the current £9.99 price.

Pricing for students in both regions is also getting $1/£1 from $/£4.99 to $/£5.99 a month. Amazon’s customer service page explains that the new increased prices “will help bring even more content and features” to users. Amazon Music is the third largest streaming platform in the world behind Apple Music and Spotify.

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