Over the past year or so, discussions of the whole green bubble versus the blue bubble debacle have intensified. The argument is that iPhone users who send and receive messages from Android users don’t get a good experience. This Thursday, @Android tweeted about a new campaign for Apple on #GetTheMessage on RCS.
I had to pour the tea…. Help @apple #Get the message #A.D pic.twitter.com/EljxFqqp1d
—Vanessa Hudgens (@VanessaHudgens) August 10, 2022
I send messages to my iMessage friends from my MacBook and everyone else from my Android phone. Experience is so broken. Please fix it @tim_cook 🙏 https://t.co/VTLJa4Gn0B
– Carl Pei (@getpeid) August 10, 2022
Google has even launched a landing page explaining the problem explaining what RCS is and how it might solve the green / blue bubble problem. It also explains to Android users what the problem is and why iOS users often complain about texting Android users.
The campaign expects Apple to adopt the RCS (Rich Communication Services) standard on iPhones, so that both iPhone and Android users can have a better experience during cross-platform messaging. Of course, this isn’t an issue in most markets outside the US where cross-platform messaging apps are preferred. In the US, most consumers prefer the default messaging platform (iMessage or Android Messages).
Aside from the dreaded green bubble, iPhone users experience a messaging downgrade back to decades-old standards: SMS for messages and MMS for videos and photos. This means there are no typing or delivery notifications, messages aren’t being transmitted securely, all while images and videos are compressed into pixelated messes.
Apple could theoretically adopt the RCS messaging standard by then is universal – unlike iMessage which only works on iPhones and other Apple devices. By adopting RCS in its messaging app, Apple could improve its users’ messaging experience by making the default messaging standard more secure with end-to-end encryption, allowing for typing and reading of notifications, and would significantly increase the quality of messages. images and videos from the current MMS video / photo size limit of less than one megabyte. Also, MMS does not have the ability to allow users to leave a group MMS chat.
Apple relies on its users to stay hooked on its services and platforms, iMessage is one of the biggest drivers, for iPhone sales and for keeping customers on Apple devices. It’s no secret that iPhone users despise green bubbles, enough to keep telling their Android friends to switch to iPhone so they can join the group chat.
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