The smartwatch market between January and March 2022 saw a 13% increase in shipments, according to Counterpoint Research. Analysis of the worldwide wearables market revealed that Apple, Samsung and Xiaomi all experienced year-on-year increases, despite the quarterly decline of 24% – the holiday quarter is obviously hard to match.
Associate Director Sujeong Lim said brand loyalty is the main reason for Apple’s success factor, which has increased its overall share, as well as its YoY shipments by 14%.
Weaker international positions are the reason why Huawei, despite being third, has kept shipments flat. Users in major markets are wary of the lack of GMS in mobile devices, and as such are less likely to switch to a Huawei wearable device as well. However, the Chinese company strengthened its performance in the domestic market.
Most of the key regions grew in terms of total shipments, with only Europe remaining flat, the report said. The market was affected by the war in Ukraine and the resulting logistical constraints. The impact is expected to become even more severe in the second quarter.
Other key points in the report are Garmin was the premium segment leader for wearables over $ 500. Another US manufacturer Fitbit saw a huge drop because it didn’t launch any new products after it was acquired by Google and switched to Wear. OS has yet to happen.
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