The latest report of Contrapuntal research estimates the mixed bill of materials (BoM) on the base 128GB iPhone 14 Pro Max at an average of $464. The figure is only 3.7% higher than the BoM of the iPhone 13 Pro Max with the new chipset designed by Apple, the AOD display and 48MP main camera marked as the main cost factors.
The mmWave model targeted at the US market is expected to cost $474, while the sub-6Ghz version sold in other markets is expected to cost $454. For reference, the US MSRP of the 128GB iPhone 14 Pro Max is $1,099.
iPhone 14 Pro Max BoM Sharing vs 13 Pro Max
The detailed component price breakdown estimates that Apple is spending $11 more on the Apple A16 Bionic chipset than its predecessor, which brings the component cost to 20% of the full BoM price. The new AOD-capable display on the 14 Pro Max represented a 1% increase in BoM over the 13 Pro Max. Elsewhere, the 48MP main camera and companion modules pushed the cost of the new phone up to around $6. 30.
Pricing for cellular connectivity components on the new iPhone 14 Pro Max is approximately 13% cheaper than the 13 Pro Max. Apple’s self-designed components inside the iPhone 14 Pro Max, which include touch control circuitry, connectivity, audio, and power management, hold a major share of the phone’s BOM cost. Counterpoint Research estimates that self-designed components now account for about 22% of the phone’s BoM.
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