Today Instagram came out with a new update and this allows you to buy things directly from your chats. It works for purchases from “qualified small businesses”, who will confirm your orders, create payment requests and collect payment all within the chat interface. Everything then stays in the same place: your questions, company responses, any other communications you’ve exchanged with them, along with your orders, shipping and tracking information.
Instagram’s parent company Meta says one billion people text a business every week through its family of apps. That said, and Instagram wants your experience with your favorite activities to be as simple as possible, the new feature is born.
The official press release details a theoretical scenario in which you would be interested in a backpack, contact the company by doing it via Instagram DM, chat with the company about customizations and then when you are satisfied you place the order directly in the chat. Then you can ask the company any follow-up questions you may have, in the same chat, and also track your order. You can use Meta Pay to complete purchases.
If you are a small business, you can use this new feature to chat with customers in real time to answer questions and confirm purchase details, create a payment request with item description and price, and then collect payment , all in your DMs.
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