Little India Officially Confirms Cricketer Hardik Pandya as Brand Ambassador, X5 Pro India Launch Date Emerges

Prominent Indian cricketer Hardik Pandya was spotted using an unreleased Poco X-series smartphone last week, and it wasn’t clear if this was just a product placement or if Pandya would be seen in future Poco X-series ad campaigns . Well, now we know it’s the latter as Poco’s Indian branch announced the all-round cricketer as a brand ambassador today.

In a press release sent to the media, Poco said that, as a brand, it “focuses on challenging the status quo and representing every individual who is seeking to pursue perfection and greater alternatives to the mainstream” and thus saw Pandya as a “perfect fit” to be its brand ambassador.

We’re bold, we’re badaXX, and we’re carrying the X. Keep us on your radar.@hardikpandya7our captain is ready to reveal the next X. Get ready to unleash X.

Coming soon 🔜 pic.twitter.com/xPAqMzbTVX

— POCO India (@IndiaPOCO) January 25, 2023

The Xiaomi sub-brand has also confirmed that Hardik Pandya, who is also the captain of Indian Premier League (IPL) team Gujarat Titans, will be the face of the upcoming Poco X series smartphone launch in India.

“Hardik Pandya is a name that connects to India in the blink of an eye. His attitude, zeal and never-ending enthusiasm fit perfectly with our brand DNA and we are confident that his personality will resonate with our audience and fans. In keeping with our brand image, we are confident that he will play a vital role for our brand and we are extremely proud to have him on board as an ambassador for POCO,” said Himanshu Tandon, Country Head, Poco India.

Hardik Pandya with what is probably the Poco X5 Pro

While Poco did not mention the X-series smartphone’s name, it did say that the device “comes with major upgrades over its predecessor at an affordable offering and carries forward the brand’s vision of ensuring the highest levels of user satisfaction through state-of-the-art devices”.

A Image making the rounds on Twitter suggests that the smartphone in question is the Poco X5 Pro, which will be launched in India on February 6 at 17:30 local time. However, it’s unclear whether the X5 Pro will be joined by the vanilla X5, which is said to have the Snapdragon 695 SoC at the helm. The Poco X5 Pro is said to come with the Snapdragon 778G chip. You can check out the leaked specs of Poco X5 and Poco X5 Pro here.