Motorola’s Edge 30 Fusion smartphone was initially launched in parts of the world in September, and now it’s finally ready to make its US debut. It will be available on December 12 in a very special colour, never seen before: it is called Viva Magenta and is the Pantone Color of the Year 2023.
This color of the year thing has been going on for more than two decades now, with Pantone choosing a hue each year “by analyzing global trends and themes throughout the year”, considering “all aspects of society from fashion to marketing, social media and even politics,” according to Motorola’s official press release on the matter.
Motorola, by the way, has a “globally exclusive partnership with Pantone in the smartphone category,” which is where the new Edge 30 Fusion colorway comes into play. Viva Magenta is, according to Motorola, “a fearless hue that writes a new narrative”, “conveys what it means to enthusiastically merge the virtual and the physical”, is “inspired by nature and explored through technology, revealing multiple dimensions and a new way to create”. That’s a pretty beefy word salad right there, isn’t it?
Motorola Edge 30 Fusion in Viva Magenta
The American Edge 30 Fusion’s specs are the same as its global counterpart, only distinguished by the new color and the fact that it’s bundled with a pair of Moto Buds 600 ANC TWS earphones, which, despite what one might expect wait, they don’t come in the same shade as Viva Magenta. That would be too easy. Instead, if you order one of these special-edition phones, the earbuds will come in Winetasting, “a hue designed to complement the Pantone Color of the Year 2023,” while “making for a striking pair and a new wardrobe staple.” yes, seriously, Wine tasting is the name of the color.
If you’re wondering how much you’ll have to shell out for all of this, it’s $799.99. If you’re not interested in any Pantone shenanigans, the phone will also be available in Neptune Blue for $699.99, without the earphones. Edge 30 Fusion will be an unlocked phone compatible with AT&T and T-Mobile only.
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