Artificial intelligence is definitely the buzzword of the year (Thanks, ChatGPT!) and Samsung has decided that it doesn’t want to be left out We AIify everything everywhere game. So today it is announced that “a new era of Galaxy AI is coming”.
Wondering what that means? Only one example is given, namely AI Live Translate Call, which is exactly what the name suggests, at least in theory. “Soon,” users “with the latest Galaxy AI phone” will have a personal translator whenever they need it. This will be integrated into the native calling function, so “the hassle of using third-party apps will be eliminated,” Samsung proudly proclaims.
Audio and text translations will appear in real time as you speak, and it all happens on the device, so the contents of your conversations never leave your phone. This, Samsung says, makes “calling someone who speaks another language as simple as turning on subtitles while streaming a show.” That is, of course, if it actually works as described.
Now, we’ve already heard that the Korean company will be heavily pushing the AI buzzword for the launch of the upcoming Galaxy S24 series, scheduled for January 17. This is pretty much Samsung’s confirmation of this fact: “the ultimate Galaxy AI phone”, anyone?
So, ladies and gentlemen, get ready for “Galaxy AI”. What is Galaxy AI? According to Samsung itself, it is “a complete mobile AI experience, powered by both Samsung-developed on-device AI and cloud-based AI,” the latter made possible by its “open collaborations with like-minded industry leaders.”
This will “transform your everyday mobile experience with the peace of mind you can count on with Galaxy security and privacy,” because “no company can harness the potential of AI like Galaxy” — note, “Galaxy” is a brandnot a company, but let’s not dwell on these pesky details, right?
If you’re wondering why “Galaxy” is uniquely positioned to “exploit” all this vague potential, it’s because, get this, “only Galaxy puts the power of aperture in the palm of your hand.” Apparently there are no other phones. Or they do but can’t, for whatever reason, place it opening power in your hands. Strange.
So, “coming early next year” (there’s that Galaxy S24 hint/hint again), “Galaxy AI will bring us closer to a world where some of the most common barriers to social connection dissolve and communication is easier and more productive than ever,” Samsung says, and we wonder if this means Bixby will be renamed Galaxy AI. Your guess is as good as ours right now, but we’ll find out for sure in January, so buckle up for “AI Changes the World and Your Life for the Better.”
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