Early in its life Twitter was defined by its 140-character limit (an artifact of SMS support as a means of distributing tweets). This was increased to 280 characters five years ago and the limit will increase even more, probably for a price.
This is part of the Twitter Blue relaunch, which will include different colors of checkmarks. The familiar blue checkmark will appear for accounts that have gone through a review process (the specifics of which are unclear). Then there will be gold checkmarks for businesses and gray checkmarks for government officials and organizations.
The blue check mark (which is what matters to individuals) will give users early access to new features, such as longer videos in up to 1080p resolution. The timing for the launch of the new features is not clear, we only know that the option to edit tweets will be available from day 1.

The latest development is that in the near future, Twitter will increase the maximum length of a tweet to 4,000 characters. Given how common Twitter threads are, this might be a good change (threads aren’t the most readable way to present information). However, Elon Musk’s terse answer when asked about this change doesn’t reveal whether this will be exclusive to Twitter Blue subscribers or not.
It would definitely be a way to get people to buy the $8 a month subscription to Blue. And that is if you go through the website, Twitter for iOS will instead charge you $11 a month to offset Apple’s App Store fee (30%). By the way, Twitter Blue is not an ad-free subscription, instead Blue users will only see half of the ads.
Something that could be controversial is that accounts with Twitter Blue will be prioritized when listing mentions and search results. In other words, if you want your content to be seen by more people, you have to pay the piper.

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