Canalys: Global smartphone shipment down 10% in Q2, Transsion is now a top-five vendor

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Global smartphone shipments during the April, May and June months totaled 258.2 million units as per the latest Canalys Smartphone Market Pulse report. The figure represents a 10% decline compared to the same period last year. Despite the sixth straight quarter of negative growth, global smartphone demand is slowly rebounding thanks to industry-wide inventory reductions and rising regional market demand.

Canalys: Global smartphone shipment down 10% in Q2, Transsion is now a top-five vendor


Samsung was once again the leading smartphone brand in terms of shipments for the quarter with 53 million shipments and a 21% market share. Apple came in second with 43 million shipments and a 17% market share while Xiaomi rounded out the top three with 33.2 million shipments and a 13% market share.

Worldwide smartphone shipments and growth Canalys Smartphone Market Pulse: Q2 2023
Vendor Q2 2023 shipments (million) Q1 2023 market shareAnnual growth
Samsung  53.021%-14%
Apple 43.017%-13%
Xiaomi 33.213%-16%
Oppo 25.210%-8%
Transsion 22.79%+22%
Others 81.131%-11%
Total258.2100%-10%
Note: Percentages may not add up to 100% due to rounding. Xiaomi estimates include sub-brand POCO, and OPPO includes OnePlus.

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