Counterpoint: Honor experienced tremendous growth in smartphone sales in the first quarter of 2023

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As global smartphone shipments continue to contract, Honor has posted impressive growth numbers in several key markets including Europe, the Middle East, Africa and Latin America. Based on data from Contrapuntal researchHonor’s aggressive expansion into Europe has seen 400% annual growth in shipments, which is virtually unheard of for other brands in the region at the moment.

We should mention that Honor only separated from Huawei in November 2020 and made its comeback as an independent brand in Europe in October 2021. Honor has also quickly established partnerships with some of the biggest European mobile operators, including Vodafone , Orange and Wind Tre.

Honor the annual growth of regional shipments


Honor the annual growth of regional shipments

Honor’s mid-range Honor 50 and Honor 70 series have been the main growth drivers throughout 2022 and this year. In addition, the budget Honor X series has also made a name for itself throughout Italy and Eastern Europe. The flagship Magic series has seen good demand in Western European markets.

Honor has also experienced tremendous growth in the Middle East and Africa region with 500% annual growth in shipments. Honor is now one of the top five brands in terms of shipments to the UAE, Saudi Arabia and Iraq.


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