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The Indian government is trying to stop Chinese phone makers from selling smartphones under INR 12,000 ($ 150 / € 147) in the country in an effort to push Chinese brands out of the lower segment, reports Bloomberg.
This move would affect Xiaomi, Realme and Transsion the most as they sell many smartphones in the sub $ 150 segment in India. According to Counterpoint, smartphones in this price category contributed a third of India’s sales volume for the quarter through June 2022, with Chinese brands accounting for up to 80% of those shipments.
The idea behind the ban on Chinese brands to sell smartphones in the sub-$ 150 segment in India is to allow local operators such as Lava and Micromax to increase sales in this category and regain market share.
Sales from both companies accounted for just under 50% of smartphone sales in India before being undercut by Chinese brands, which offered better specs at lower prices and ultimately dominated the world’s second largest smartphone market. According to Counterpoint, Xiaomi, Samsung, vivo, Realme and Oppo were the top five smartphone brands in India in the second quarter of 2022, with Samsung the only non-Chinese company on the list.
The post continues on our Blog: The Indian government is reportedly seeking to ban Chinese smartphones under $ 150 in the country
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This move would affect Xiaomi, Realme and Transsion the most as they sell many smartphones in the sub $ 150 segment in India. According to Counterpoint, smartphones in this price category contributed a third of India’s sales volume for the quarter through June 2022, with Chinese brands accounting for up to 80% of those shipments.
The idea behind the ban on Chinese brands to sell smartphones in the sub-$ 150 segment in India is to allow local operators such as Lava and Micromax to increase sales in this category and regain market share.
Sales from both companies accounted for just under 50% of smartphone sales in India before being undercut by Chinese brands, which offered better specs at lower prices and ultimately dominated the world’s second largest smartphone market. According to Counterpoint, Xiaomi, Samsung, vivo, Realme and Oppo were the top five smartphone brands in India in the second quarter of 2022, with Samsung the only non-Chinese company on the list.
The post continues on our Blog: The Indian government is reportedly seeking to ban Chinese smartphones under $ 150 in the country
What do you think about it? Feel free to reply below!
