Netflix has announced today that it is introducing a chatbot to its iOS app as “a small beta opt-in”. It will allow you to look for shows and films “using natural and conversational phrases”, says the company in its official press release, giving the example of someone who says to the chatbot “I want something fun and optimistic”.
Undoubtedly, if people use it, it will quickly become a Netflix app pillar for both iOS and Android, and who knows, it could even reach televisions.
In addition, Netflix says that “puts all the information necessary to make a choice informed about what to look at the front and the center”, with calls as “winner of the Emmy prize” or “#1 on TV show”. The research and my list are also moved to the top of the page on TV since they are more evident there, and the recommendations on the homepage are becoming “more sensitive to your moods and interests in the moment”, anything means. The homepage also has “a clean and modern design that better reflects the high experience you expect on Netflix”.
On the mobile app in particular, “in the coming weeks” you will see a vertical feed full of clips of shows and films to make the discovery “easy and fun”. You will be able to touch to immediately watch the entire show or movie, add it to my list or share it with friends.
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