introduction
No Pro, no Ultra, no Max, no Pro Max… OnePlus is clearly taking a different tack when it comes to naming its flagship device this year than pretty much all of its competitors. It’s just the OnePlus 11. It’s simple, it’s a breath of fresh air, but because of how inflated the names of all the other flagships are, it almost feels a little basic. This can’t be it, can it? Surely there must be a professional coming! – we know many of you have had thoughts like these throughout the year. We too have dabbled in this theoretical area from time to time. Hand. It’s the OnePlus 11 and nothing more.
We wonder if this means a change in strategy for OnePlus, and we hope it does. It seems that the brand is now more focused than in recent years and is trying not to overcrowd its list of devices, which we fully appreciate given how rare it is in the Android world these days. All the big names like to release double-digit numbers of phones every year to cover every retail price point they can think of, which is probably a good strategy from a financial perspective, but in terms of brand image, sometimes it might have a diluting effect.
OnePlus seems to be moving away from something like this, and we think it’s commendable for that. The previously “independent” brand is now fully and officially part of Oppo, even though everyone always suspected they were as close as family from the beginning. Maybe this has something to do with the new strategy? Most likely, since OnePlus has much more brand recognition in developed markets than Oppo, so it must take advantage of it.
OnePlus 11 is one such attempt and we used it as our only smartphone for a long period of time for the purposes of this long-term review. The phone performed well in our regular review several months ago, but a lot can change in a few months, especially in the mobile world, so we were curious to see how it fares now.
Spoiler alert: very good indeed. But, further spoiler alert: It’s not always all sunshine and rainbows, and we’re not talking about “OxygenOS” these days simply being a rebranded ColorOS – we actually have no problem with that, though, based on what we’ve seen in our comments sections in the past, you might.
Are you still intrigued? If so, join us on the next few pages as we explore the OnePlus 11’s performance, what its advantages are, and where it falls short in everyday use, away from the testing labs.
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