YouTube has launched a massive campaign against ad blockers, preventing those who use them from viewing content. The company urged users to instead opt for Premium tiers that contain no ads, among other benefits.
Today, customers from all corners of the world have started receiving an email informing them that their monthly fee will increase. Starting November 1, YouTube Premium will experience a price increase in Argentina, Australia, Austria, Chile, Germany, Poland and Turkey. This applies to all levels: Premium and Music Premium.
YouTube Premium features
The price increase will apply to new users while existing customers will have “at least three extra months” before seeing the change in their bills. YouTube said in the email that the decision was not made lightly and that the increase will “continue to improve Premium and support the creators and artists” that people watch.
YouTube Premium offers an ad-free experience, audio-only playback and background playback, as well as offline downloads in full quality. There’s also a 1080p option with improved bitrate – it offers less compression and sharper images.
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