We put the Google Pixel 10 Pro Fold through our rigorous SBMARK Display test suite to measure its performance across four criteria. In the results of this test, we will analyze how it performed in a series of tests and in several common use cases.
Score
Subscores and attributes included in the overall score calculation.
Google Pixel 10 Pro Fold
156
display
Label and attributes for eye comfort
Probability of perceiving flickering
% of the population
0.66
Minimum brightness
in nits
0.54
Circadian action factor
96%
Color
Consistency
compared to the Display-P3 color space
Pro
- Effective luminance adaptation under most tested conditions
- HDR10 videos are well rendered in both low-light and indoor conditions
- Precise and highly responsive touch
Against
- Colors may appear undersaturated in bright environments
- Slightly low luminance when watching SDR video
- Accidental palm touches occasionally occur in both landscape and portrait orientations
The Google Pixel 10 Pro Fold delivered excellent performance in our display tests, setting a new benchmark for foldable devices. With a peak brightness of 2859 cd/m², it currently holds the record for the highest brightness measured on a foldable screen. The display adapts perfectly to different lighting conditions, ensuring smooth transitions from dim indoor environments to bright outdoor scenes.
Colors on the main display are pleasant and accurate in Natural mode, although slight undersaturation can be observed in very bright conditions due to reflections on the panel surface. Despite this, color rendering remains consistent across different viewing angles, with low color shift and good uniformity in both brightness and color accuracy. HDR video playback is particularly impressive, offering very pleasing rendering in both indoor and low-light scenarios, with excellent tone mapping and contrast management.
Thanks to its effective blue light filtering and ability to preserve natural color accuracy, Google Pixel Fold Pro has achieved the Eye Comfort Label, helping to reduce eye strain while maintaining a protective and lifelike display. The screen also supports a 480Hz PWM mode, which can be manually enabled in the Accessibility settings via the “Adjust brightness for sensitive eyes” option. This feature offers smoother perceived dimming and greater comfort for users sensitive to screen flickering.
The touch response is extremely fast and precise, making the display suitable for both everyday use and gaming scenarios.
The external display offers a comparable experience to the Pixel 10, with similarly high brightness performance, accurate colors, and responsive touch controls. Overall, the Pixel 10 Pro Fold display combines high technical achievement with a refined visual experience, positioning it among the best performing folding screens currently available.
Test summary
About SBMARK display tests: For scoring and analysis, a device is subjected to a series of objective and perceptual tests under controlled laboratory and real-life conditions. The SBMARK Display Score takes into account the overall user experience provided by the screen, considering hardware capability and software optimization. Only factory-installed video and photo apps are used during testing. More in-depth details on how SBMARK tests displays can be found in the article “A Closer Look at SBMARK Display Testing.”
The following section focuses on the key elements of our comprehensive testing and analysis performed in SBMARK laboratories. Comprehensive reports with detailed performance evaluations are available upon request. To order a copy, contact us.
How the display readability score is composed
Readability evaluates the user’s ease and comfort in viewing stationary content, such as photos or a web page, on the display under different lighting conditions. Our measurements performed in laboratories are complemented by perceptual tests and analyses.
Skin tone rendering in an indoor environment (1000 lux).
From left to right: Google Pixel 10 Pro Fold, Samsung Galaxy Z Fold7, Oppo Find N5
(Photo for illustrative purposes only)
Skin tone rendering in a solar environment (>90,000 lux).
From left to right: Google Pixel 10 Pro Fold, Samsung Galaxy Z Fold7, Oppo Find N5
(Photo for illustrative purposes only)
SCI stands for Specular Component Included, which measures both diffuse reflection and specular reflection. The reflectance of a simple glass plate is around 4%, while it reaches around 6% for a plastic plate. Although the first surface of smartphones is glass, their total reflectance (uncoated) is usually around 5% due to multiple reflections created by the complex optical stack.
The average reflectance is calculated based on the spectral reflectance in the visible spectrum range (see graph below) and human spectral sensitivity.
Uniformity
This graph shows the luminance distribution across the entire display panel. Uniformity is measured with a 20% gray pattern, with bright green indicating ideal luminance. An evenly distributed bright green color across the screen indicates that the display brightness is uniform. Other colors indicate a loss of uniformity.
Pulse width modulation is a modulation technique that generates pulses of variable width to represent the amplitude of an analog input signal. This measurement is important for comfort because low-frequency flickering can be perceived by some individuals and, in more extreme cases, can induce seizures. Some experiments show that discomfort can occur more frequently. A high PWM frequency (> 1500 Hz) tends to disturb users less.
How the display color score is composed
Color evaluations are performed under different lighting conditions to see how well the device handles color with its surroundings. The devices are tested with sRGB and Display-P3 image models. Both faithful mode and default mode are used for our evaluation. Our measurements performed in laboratories are complemented by perceptual tests and analyses.
Circadian action factor is a metric that defines the impact of light on the human sleep cycle. It is the ratio between the light energy that contributes to sleep disturbances (centered around 450 nm, which represents blue light) and the light energy that contributes to our perception (covering 400 nm to 700 nm and centered around 550 nm, which is green light). A high circadian action factor means that ambient light contains strong blue light energy and is likely to affect the body’s sleep cycle, while a low circadian action factor means that the light has weak blue light energy and is less likely to affect sleep rhythms.
How the Display Video score is composed
The video attribute evaluates the handling of Standard Dynamic Range (SDR) and High Dynamic Range (HDR10) video in indoor and low-light conditions. Our measurements performed in laboratories are complemented by perceptual tests and analyses.
Video rendering in a low light environment (0 lux).
Clockwise from top left: Google Pixel 10 Pro Fold, Samsung Galaxy Z Fold7, Oppo Find N5
(Photo for illustrative purposes only)
Video rendering in an indoor environment (1000 lux).
Clockwise from top left: Google Pixel 10 Pro Fold, Samsung Galaxy Z Fold7, Oppo Find N5
(Photo for illustrative purposes only)
These indicators present the percentage of frame irregularity in a 30-second video. These irregularities are not necessarily perceived by users (unless they are all with the same timestamp) but are an indicator of performance.
How the Display Touch score is composed
We evaluate touch attributes in many types of content where touch is critical and requires different behaviors such as gaming (fast touch and response time), web (smooth page scrolling), and images (accurate and smooth navigation from one image to the next).
Start a new Thread