Nvidia has announced the new GeForce RTX 4070 Ti, the card formerly known as RTX 4080 12GB. The price has been dropped from $899 to $799 and will be available starting January 5.

The history of the RTX 4080 12GB is now known. After an unprecedented amount of push-backs for the specs, denomination, and price, the card was “unreleased” and shelved for a future release. It has now reappeared with a slightly different name and a slightly lower price.

Nvidia RTX 4080 12GB Rebranded to 4070 Ti, Available January 5 for $799

Other than that, this is still the same RTX 4080 12GB. You still get less than half the 4090’s core count, half the memory, and half the memory bus width, for now what’s half the price. This might seem logical at first, but the 4090 is a Halo product that shouldn’t be good value for money and absolutely shouldn’t be the configuration and price benchmark for lower models in the series or we risk ending up with a $400 RTX 4050. As you can see, not much has changed on that front with the 4070 Ti.

Nvidia RTX 4080 12GB Rebranded to 4070 Ti, Available January 5 for $799

Nvidia claims the 4070 Ti is faster than the RTX 3090 Ti, but only provides comparisons with DLSS3 enabled, a feature the 3090 Ti doesn’t support. There’s still a first-party graph available from the original launch showing performance in non-DLSS titles, and there the 4070 Ti appears to offer about 80-100% of the performance of the 3090 Ti. That puts it only slightly ahead of the RTX 3080 10GB, a card that launched in 2020 for $699.

Fortunately, while rasterization performance doesn’t appear to have changed at all in two years, the 4070 Ti should benefit from other advances from Ada Lovelace, including better ray tracing performance, better efficiency (Nvidia claims 226W power consumption when gaming ) and improved media encoder with AV1 encoding support. DLSS3, while not ideal for cross-generational comparisons, has also proven to be a useful feature and rapidly growing in adoption.

Nvidia RTX 4080 12GB Rebranded to 4070 Ti, Available January 5 for $799

The RTX 4070 Ti will be available from ASUS, Colorful, Gainward, GALAX, GIGABYTE, INNO3D, KFA2, MSI, Palit, PNY and ZOTAC. There will be no Founders Edition model from Nvidia.

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Philip Owell

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