WhatsApp, are the purchases coming in chat? Here’s how it might work

The Meta developer team could soon take the field on chat purchases on WhatsApp. But how could this option work? Let’s see all the details.

In recent weeks, the messaging application has been the absolute protagonist. Many innovations that have given platform users a completely new experience. Such a situation could create the possibility to do shopping directly in chat.

As presented by Whatsapp it looks more like a declaration of intent to the other platforms. The Meta team, in fact, seems to be working to create a real e-commerce through the application. In summary, just send a simple chat message to order and pay for the chosen product. This functionality is related to the business scope of the application. Various products will be available to customers.

As anticipated earlier, Whatsapp has become the protagonist of many novelties. The changes have increasingly surprised and amazed the many users. Especially one that was really eagerly awaited. As could be definitely expected the way to be able to make purchases. A modality that is gaining ground only in some countries. Let’s see together how it could work.

Purchases via WhatsApp? The first tests are starting: here’s how it could evolve

Before giving this new option, Meta team will test it in England, Mexico, Indonesia And Colombia. While in India, this feature is already implemented on all people’s devices. The company, he explains, has moved in this direction to lend a hand to companies in difficulty due to the pandemic. So he decided to create alternative channels to conclude operations quickly and safely.

This option works through a large virtual catalog from which you can order the selected product. Without going to look for addresses or websites. The whatsapp team as reported by fan pages, he explained of the desire to create a direct relationship with companies. Without forgetting the privacy of each individual user. The research, according to what is said, will not be linked to the account.

First you will have to send a message to the number WhatsApp Business of the shop. The answer will be done via bot. The automatic message allows access to the catalog. For each item we have: name, photo, price And + key which is used to put it in the cart. Furthermore, on the chat, not only can you order but also pay with your card. Payments, the company emphasizes, will be completely secure. After India, there will be collaboration with Brazil and some partners. Thus, the purchase would be absolutely fast.

The feature is already rolling out in India

In India, you can already use this feature. This was the first country to be able to take advantage of this service and it does so through the local e-commerce of fresh products JioMart. From Meta they have shown a certain satisfaction with what is happening. Emphasizing how they wait for the network to roll out even more. In short, everything seems to be proceeding according to plan. Waiting for evolutions, users are waiting for this feature.